Today's episode is a g*damn treat because we got to talk to the hilarious, wicked smart Kejal MacDonald about her time working for Tushy and Thinx—two iconic brands that have mastered the art of using humor to humanize taboo topics.
Kejal is a literal brand master—with Masters Degree in Branding—and currently runs a marketing agency called Zuzu Digital, so it was a pure delight to pick Kejal's brain about her time with these brands and hear her insights on the power of comedy to eliminate isolation and shame and bring a sense of truth and humanity to taboo topics.
A little background on the two brands we talked a ton about: Tushy makes bidet attachments that have introduced America to the derriere way that much of Europe and Asia has been accustomed to for decades—and they've relied on an arse-nal of puns to help them get the message to butts all across the US. They've been featured everywhere from Forbes, Vanity Fair, and The New York Times. We both have one and can attest to their greatness. Also, we took on Tushy for our Slogan Challenge that you can watch here.
Thinx is a feminine hygiene company known for their revolutionary reusable period underwear, their candid, bold voice, and getting their ads rejected from being on the New York subway. They also have a brand called SPEAX which is incontinence underwear, and BTWN which is specifically geared towards menstruating adolescents.
We covered a lot of ground with Kejal on a lot of really strong takeaways for anyone running a brand. Like:
You can follow Kejal at @KejalMacDonald and @zuzudigital or at www.zuzudigital.com
Minute markers for your skimming pleasure (how dare you):
9:18 Spiller Qs
19:18 Branding Qs
