Former bull rider turned sports agent and Vexil brand founder. In this episode, Shawn recounts his 15-year bull riding career, from head-stomping injuries to securing Monster Energy’s sponsorship for professional bull riding through his agency, XD Sports. With humor and honesty, he shares the hustle of navigating corporate deals, the emotional weight of a transformative divorce, and the creation of Vexil, a brand inspired by a Roman soldier’s banner and Joshua 1:9’s call to courage. Shawn’s tales of outsmarting rodeo sponsorship rules and building a purpose-driven brand resonate beyond the arena.
Perfect for fans of rodeo, entrepreneurs, and tales of perseverance. This episode of The Converse Cowboy Podcast offers a front-row seat to the cowboy spirit and delivers unfiltered stories of resilience. Enjoy the show!
This episode is brought to you by Kimes Ranch, kimesranch.com and Kerry Kelley Bits and Spurs, kerrykelleyspurs.com
