GivingTuesday is one of a few Thanksgiving-related holidays, such as Black Friday, Buy Nothing Day, Small Business Saturday and Cyber Monday. But, GivingTuesday, started in 2012, differs from those other holidays because it's not about consumerism.
In advance of GivingTuesday, editorial director Mary Cashiola and Sarah Leach, The Daily Memphian's director of fundraising and development, talk about the news site's role as a nonprofit, the free content the site provides despite the paywall and their own goals for GivingTuesday.
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