In 2017, 800 physicians from six different countries participated in the massive "HCP and Patient Segmentation Analysis" research study to determine the patient profile that drives positive experiences for physicians prescribing Brintellix. The data also shed light on the best way to position Brintellix in an already crowded market. This podcast episode intends to explain how Brintellix meets the treatment goals of the three physician segments, Dr. Mood, Dr. Progressive, and Dr. Function and why the Detached Debbie patient profile has the highest chances to benefit from the unique efficacy of Brintellix.
Key Takeaways:
[:49] The market research data that led to the creation of the Detached Debbie patient profile and why it is key to have this patient profile when strategically positioning Brintellix with HCPs.
[5:53] Beyond symptoms, Detached Debie wants to meet her treatment goals and reduce the impact depression has on her life.
[8:12] Translating real-world patient language into strategic patient-centric conversations with HCPs.
[15:40] How to link Debbie's symptoms to the treatment goals of the three physician segments, Dr. Mood, Dr. Progressive, and Dr. Function.
[19:07] A Detached Debbie patient profile account on social media offers real-world insights.
Resources:
Doctor Segment Podcast #6
