Research affirms our brains have difficulty retaining many numbers or abstract scientific theories at once. Stories have a remarkable ability to help make everything easier to remember. In this episode of Brilliant Together, we explore the narrative art of storytelling and how it can help to communicate the unique efficacy of Brintellix. By utilizing the Detached Debbie patient profile, we can communicate a customized, compelling, and memorable message for the healthcare professionals we contact.
Key Takeaways:
[:53] Why our brains desire and crave stories.
[2:35] Sherif and Tamer share how they use storytelling as a strategy to introduce Brintellix to health care professionals.
[4:48] A story has three important elements: Problem, Evidence, and Solution and should focus on the character, not Brintellix.
[6:49] Strategies to keep the Brintellix story live and relevant to healthcare providers.
[8:19] Keeping the stories short and compelling makes it easier for the healthcare provider to remember the Brintellix clinical data and benefits.
[9:57] The focus and main theme of the story anchor on the efficacy of Brintellix.
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