In the middle of the pandemic, we have experienced agility across all markets. Our global teams have been resilient, creative, and have transformed challenges into opportunities by adopting the digital tools that increased communication between sales teams and doctors and between doctors and patients. During this episode, we discuss how the pandemic affected business operations in the European and ALMA regions, the digital innovations that helped make 2020 a successful year for Brintellix, and how our continued growth will be achieved in 2021.
Key Takeaways:
[1:20] Dierk describes how business operations were affected by the pandemic in the European regions.
[3:20] Søren describes how the pandemic affected business operations in ALMA regions.
[4:20] Digital communication tools transformed the challenges of the pandemic into opportunities for many.
[6:49] Despite the challenges brought about by the pandemic, 2020 ended with great results due to the innovation and resiliency of marketing and sales teams.
[10:27] A summary of how the growth of Brintellix was achieved in 2020 and plans for continued growth in 2021.
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