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Description

Discover the extraordinary journey of Zach, a young entrepreneur who defied expectations and found himself at the helm of a nutrition concept at just 18. His unexpected rise to leadership paved the way for a deep understanding of franchising that would shape his future. But as fate would have it, his path took an unexpected turn, leading to a challenging bankruptcy at 24. How did Zach bounce back from this setback and build a successful franchising empire? Find out as we explore the inspiring twists and turns of his remarkable story.

In this episode, you will be able to:

  • Uncover the path Zach took in creating franchises and building numerous locations.

  • Discover the solutions Zach found when faced with larger competition and the threat of bankruptcy.

  • Realize the success that Mighty Dog Roofing and Horsepower Brands attained in the franchise industry.

  • Appreciate the impact of industry knowledge, franchisee support, and franchise development - as Zach's three pillars in the franchise business model.

  • Learn about the priceless support in entrepreneurship, the importance of structured business plans and the right strategies.

My special guest is Zach

Introducing Zach Butler, a true maverick of the franchising landscape. Starting his entrepreneurial journey at 21 with a nutrition franchise, he swiftly mastered the art of advertising, sales, and people development. Despite early hurdles and a personal financial turmoil, Zach retained his entrepreneur spirit, rebounding as a stalwart in the franchising space. His astute business acumen and leadership prowess led him to co-found and develop Horsepower Brands. Zach's experiences, deep industry knowledge, and authentic grit paint his narrative as a powerhouse in the dynamic world of franchising.

The key moments in this episode are:
00:00:00 - Introduction,

00:02:23 - Zach's Background in Franchising,

00:07:10 - Launching Mighty Dog Roofing,

00:10:40 - Lessons Learned and Support,

00:12:15 - Tracking Performance and KPIs,

00:14:19 - Strategies for Improving Closing Percentage,

00:15:22 - Leveraging Data and Referrals,

00:16:30 - Acquiring or Building Support Services,

00:18:28 - Loss Leader Investments,

00:24:06 - Future Growth and Disruption,

00:29:08 - Building Brands from Zero to 500,

00:31:06 - The Importance of Vision,

00:32:24 - Learning from Experience,

00:33:03 - Preparation and Prevention,

00:34:25 - Building the Perfect Franchise,