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This week on the MTB Performance Project we have my friend James Cerbie. 

James is the founder of Rebel Performance and is the creator of The Silverback project. I have worked with James since 2019 and respect him as a coach and how he runs his business. Along with being a super smart and analytical coach, he's an overall solid guy in the training world and I am happy to call him a friend. 

After a decade of helping people through his company Rebel Performance, he is reinventing his business to serve entrepreneur dads and other men in the pursuit of health, fitness, vitality and a life they can be proud of. The result of years of work and training has now resulted into what James calls: Total Man OS. 

If you are interested in finding more about James and his training, you can find him on instgram: @thejamescerbie or his website: https://www.jamescerbie.com/

Thanks so much for your time and tuning into the show!

Best, 
MTB

Episode time stamps:

7:05 - James' big rocks and how he breaks down how he addresses fitness in his coaching

15:40 - Leveraging lifestyle management outside of the gym and how much of a profound impact it has on performance and longevity

18:34 - James' minimum threshold for weekly training 

18:58 - Importance of nutrition  

19:50 - Importance of sleep  

20:55 - Importance of community and support network 

21:50 - Meditation, journaling and mindfulness practice

22:50  - Purpose 

26:10 - Why coaches matter

29:00 - How James transitioned from Rebel Performance to Total Man OS

34:27 - "Standing on the shoulders of giants." James talks about all the mentors who have played a big role in his development

43:03 - Total Man OS