In this episode, our founder, John Storton talks to fellow Marketing consultant, Kath Darlington, Chief Executive of the Scott Partnership - a B2B specialist global marketing agency.
We discuss a the importance of having a niche, how to responsibly look after a clients' marketing budget, and major changes in the marketing landscape over the past 12 months.
If you would like to be a guest on the podcast email info@yellowspidermedia.com
