The point of going into business is to make a profit. Many businesses never make it because of habitual business overspending. It is challenging enough to only spend on what is really needed to succeed — throw in overspending and it’s easy to see how so many fail. Many fall for spending unnecessarily before it's even known if it is needed yet.
Start small and grow slowly, keep it simple, learn how to flower farm efficiently to turn a profit, and step away from the catalogs!