Enjoy a bonus conversation between Melissa and Gini Dietrich of Spin Sucks about effectively communicating across diverse audiences.
Topics covered:
- Being conscious of how you communicate
- DEI communication musts
- Tactics to include in your communications programs
- Integrating intersectionality
- Habits for more inclusive communication - Q&A
Actions to take:
- Advocate for yourself
- Plan with experts when you can
- Do your research
- Tailor your approach to your audience
- If you wouldn't say it with a mic in hand, don't say it
- Listen to your gut
Resources mentioned:
- PRSA Conferences: https://www.prsa.org/conferences-and-awards/conferences
- Selena (1997): https://www.imdb.com/title/tt0120094/
- PRSA specialties: https://www.prsa.org/home/get-involved/professional-interest-sections
- Pew Research Center: https://www.pewresearch.org/
- IPR Center for Diversity, Equity, and Inclusion: https://instituteforpr.org/center-for-diversity-equity-and-inclusion/
- PRSA D&I Toolkit: https://www.prsa.org/docs/default-source/about/diversity/prsa-2021-toolkit---6-3-21.pdf?sfvrsn=26ff3dfd_0
- Communicating with LGBTQ Audiences: https://www.scoutlab.com/communicating-with-lgbtq-audiences - Valuegraphics: https://valuegraphics.com/
- Spin Sucks: https://spinsucks.com/
- The PESO Model: https://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/
- Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book
- MVW Communications: https://www.mvw360.com/
- PR Pro Gear: https://www.prgearshop.com/
