Listen

Description

Season finale! Listen in as Melissa wraps up season five by passing the mic to Melissa Monroe-Young, APR to speak on transitioning careers from journalism to public relations.

About Melissa: Melissa has worked as a journalist for over 15 years and transitioned into PR in 2008. She works in the Marketing & Strategic Communications team at Northwest Vista College and stays busy in her community and with her family.

Topics covered:

- Making the transition from journalism to public relations 

- The benefits of accreditation 

- Misconceptions about journalists and PR professionals 

- Advice for young communications professionals 

Actions to take:

- Get involved in a trade association 

- Dig deep to find the best stories and make them newsworthy 

- Take a course on journalism to strengthen your PR skills 

- Get the education you need 

- Get rid of the spin 

Resources mentioned:

- Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book

- National Association of Black Journalists: https://nabjonline.org/

- National Association of Hispanic Journalists: https://nahj.org/

- Public Relations Society of America: https://www.prsa.org/

- AP Stylebook: https://www.apstylebook.com/

- MVW Communications: https://www.mvw360.com/

- PR Pro Gear: https://www.prgearshop.com/