Description

Digital strategy can influence minds and drive behaviors towards making a change. So, what happens when marketers use our tools to bring awareness to social issues? This week, Melissa is joined by Cedric F. Brown, the Director of Digital Strategy at A Call to Men, to dive deeper into diversity, equity, and inclusion.

About Cedric: Cedric F. Brown, APR, is the director of digital strategy at A Call to Men, an organization working to transform society by promoting healthy and respectful manhood.

Follow Cedric on Twitter: @abrothanamedCed

Connect with Cedric on LinkedIn: /in/cedricfbrown

Learn more about Cedric: cedricfbrown.com

Topics covered: 

• What it means to be more than a publicist
• How PR professionals practice social responsibility
• How DEI is being approached in the industry today
• Raising boys into good men
• Leveraging digital strategies to educate and inform
• When and how to get involved in social issues

Actions to take:

• Be your authentic self
• Build bridges and relationships
• Ask others to contribute to the conversation
• Take ownership of your story
• Seek to understand before asking to be understood

Resources mentioned:

• A Call to Men: https://www.acalltomen.org/
• PRSA: https://www.prsa.org/
• Ben and Jerry's: https://www.benjerry.com/
• MVW Communications: https://www.mvw360.com/
• PR Pro Gear: https://www.prgearshop.com/