In "Leading an Iconic Brand Through a Global Transformation," David Cox, former CFO of The Economist, shares how he helped guide the publication through its bold shift from weekly print to a digital-first and live events model. On this episode of CXO Conversations, David reflects on early digital adoption, the value of listening to clients, and how consultative selling reshaped the way advertisers and subscribers engaged with the brand. From launching Economist Espresso to hosting government roundtables across the globe, David's story is a playbook for executives leading organizations through disruption and change.
For the full interview:
https://ocns.co/leading-an-iconic-brand-through-a-global-transformation/
#leadership #digitaltransformation #globalbusiness #executiveinsights #CXO
