Our guest today is Carrie Bobb, the founder and CEO of Carrie Bobb & Co., and the CEO of hellojenny. In this episode, we cover everything from working for one of the largest commercial real estate companies to becoming a serial entrepreneur. We talk about how innovation, branding, and social media can take our game to the next level, how companies with a purpose can be heroes, and how Carrie’s Law is changing the corporate landscape.
Learn more about Carrie and her story at: www.growingcareersandcompanies.com.
“Creating good content is a muscle. The more you create, the more you think of to create.”
02:55
Carrie built a career as a retail broker. Over the years, she learned about the influence that social media has on people’s lives, so she started a digital media company for retail properties called hellojenny.
Carrie talks about the importance of personal branding. People connect with people on social media, so it is crucial to add value to your personal handle even more than to your company’s handle.
“I realized that businesses can be heroes too.”
12:42
At the peak of her career, Carrie had been working at a fortune 200 commercial real estate firm for 15 years. While attending a prominent industry event in 2018, Carrie was drugged and raped by an executive from her firm, throwing her life and career into turmoil.
Carrie wanted to pursue a lawsuit, but she found a blanket arbitration clause in her contract, which meant that she had to waive her right to pursue justice in court.
But Carrie didn’t give up - she went through mediation, and negotiated her way out of her confidentiality agreement. In the summer of 2019, Carrie lobbied Congress about the issue and in the end, Carrie’s Law was introduced. This legislation carves out sexual assault and rape from arbitration language in employment contracts.
Prominent companies of all sizes & industries have supported this initiative, which has the potential to impact the 60 million Americans are subject to these types of arbitration clauses. You can endorse the bill, and get more information & resources to share at https://thecarriebobbfoundation.org/.
“When we all team up and work together, we can accomplish a whole lot more. “
26:00
Carrie explains how the female consumer market is currently growing at a fast rate. We're expected to see the largest transference of wealth to women in history over the next 10 years.
Female purchasing power is huge. Knowing your consumer and customer and how they spend is very powerful.
The Final 3 Questions
34:50
Carrie spent a long time second-guessing herself and being afraid of failure. Over the years, she learned to trust her own instinct and go for her dreams without hesitation.
Purpose and impact. Carrie is driven to make a difference in the world and influence people.
Don’t wait too long to be brave.
About Our Guest, Carrie Bobb
Carrie Bobb is the founder and CEO of Carrie Bobb & Co. She launched her real estate career in 2003 and has completed transactions totaling over $2 billion in total...
