In this episode of the ScaleX™ Insider podcast, Brendan McGurgan sits down once again with Claire Colvin — business partner, leadership strategist, and expert in scaling people-centred businesses. As Season 17 comes to a close, Claire reflects on the most powerful themes, insights, and lessons from the season, highlighting what truly drives leaders to scale with purpose.
With extensive experience supporting high-growth companies and SME leaders, Claire shares her reflections on leadership, culture, values, and the practical frameworks that enable teams and businesses to thrive.
We dive deep into:
✅ Multipliers vs. Diminishers – How leaders can unlock 100%+ of their team’s potential and avoid diminishing behaviours
✅ Giving Teams Permission – Creating safe spaces for feedback and accountability
✅ AI as a Challenger – Using AI to test assumptions, poke holes, and evaluate ideas effectively
✅ Commitment vs. Interest – The difference between casually showing up and fully committing to your growth and goals
✅ Scaling with Purpose – Why the journey transforms the leader as much as the business, and how purpose drives lasting impact
✅ Values & Behaviours in Action – Understanding personal and organisational values, and how they shape decisions and culture
✅ Reframing Control – From “letting go” to “inviting the village in” to support growth
Claire also shares personal reflections on lifelong learning, testing herself through challenges, and the importance of curiosity, resilience, and ambition in scaling businesses.
📈 About Simple Scaling:
Simple Scaling helps SME leaders achieve exponential growth through expert coaching, masterclasses, and peer communities.
Website: https://simplescaling.com
Instagram: https://www.instagram.com/simple_scaling
🧭 About Simple Scaling & ScaleX™ Insider Podcast:
ScaleX™ helps SME leaders scale with purpose using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast shares insights from top entrepreneurs and business thinkers.
If you’re an SME leader looking for a proven plan to scale, here are two ways to work with us:
👉 Join the Northern Ireland ScaleX Accelerator Programme (2026)
For CEOs, founders & MDs of SMEs (£2m–30m revenue) ready to scale leadership, teams, and value.
Join the waitlist: https://scalexaccelerator.simplescaling.com/
👉 Join ScaleX Elevate (£750k–2m businesses)
A digital learning community with weekly training, support, and expert sessions — designed to give you a roadmap to 2x your revenue and talent within 2 years.
Register your interest: https://scalexinsights.simplescaling.com/elevate
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