How do you maintain your real estate edge?
In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Debbie Tufts. Debbie Tufts is a top-producing real estate agent with Engel and Völkers in Northeast Florida, shares her extensive knowledge and experiences.
With over 20 years in the industry, Debbie discusses the importance of leveraging skilled team members, the value of maintaining a high-engagement database, and the impact of working with the right brokerage. She also touches on the challenges faced in the ever-changing real estate market and how staying educated and adaptable is crucial for success.
Tune in to this episode as Debbie shares her valuable tips and personal stories that highlight the highs and lows of a career in real estate!
Highlights
00:00 - 08:11 Debbie Tufts: Running A Professional Real Estate Business
· We welcome Debbie Tufts to the show!
· Debbie shares her insights into a well-managed database, leadership culture, and choosing the right brokerage.
· Focusing on a core group of high-value contacts.
· Sustaining and growing a successful real estate business.
· Maintaining strong relationships.
· How her team plans to enhance their methods in 2025.
08:11 - 20:57 Engaging Clients Through Creative Marketing
· Debbie’s innovative methods to stay top-of-mind.
· Her monthly themed mailers and community spotlights.
· Engaging clients but also ensure they feel like VIPs.
· Consistent communication.
· The role of CRM tools.
· Leveraging data to enhance client relationships.
· The balance between traditional methods and creative tactics.
20:57 - 40:50 Starting a Real Estate Career in Atlanta
· Debbie needed to re-enter the workforce to ensure her daughters received the best education.
· Starting as an assistant to a top real estate producer.
· Learning the ins and outs of the business.
· The importance of mentorship, continuing education, and staying updated on market trends.
· The value of choosing the right brokerage.
· How a supportive environment can significantly influence an agent's career.
· The role of data in making informed decisions.
· Understanding market dynamics are also discussed.
40:50 - 01:07:38 Engel & Völkers: A Unique Brokerage
· Debbie’s experiences of real estate agents at Engel & Völkers.
· Focusing on the unique supportive environment fostered by broker Corey.
· The distinct global offerings of Engel & Völkers.
· The high standards set by Corey that drive agent performance.
· The value of mentorship, preparation, and leveraging team strengths.
· Positive work culture and continuous learning to break through career ceilings.
· Advising new agents to seek out experienced mentors.
· Embracing the diverse aspects of the real estate business.
01:07:38 - 01:19:11 Consistency and Faith in Business
· The importance of consistency, love, and laughter in both personal and professional life.
Debbie’s daily practices like morning prayers.
· The use of checklists to stay organized.
· Updating business processes by implementing a new CRM system.
· Surrounding oneself with knowledgeable people.
· The value of building relationships with local businesses.
· The impact of networking and consistent communication with clients.
· Conclusion.
Quotes:
“ I came to realize what a gift it is because they knew so they could do things much better than I could even though I thought I could do it better.” – Debbie Tufts
“Sometimes our setbacks are the best breakthroughs that we can possibly.” – Debbie Tufts
“ When you look at the results of our brokerage in such a very short time, the results speak for themselves.” – Debbie Tufts
To contact Debbie Tufts, learn more about her business, and make her a part of your network, make sure to follow her on LinkedIn, Facebook, YouTube, Website, and Email.
LinkedIn: https://www.linkedin.com/feed/
Facebook: https://www.facebook.com/debbietuftsgroup
YouTube: https://www.youtube.com/watch?v=n3yIi_U6ekA
Website: https://debbietuftsgroup.evrealestate.com/about
Email: debbie.tufts@evusa.com
If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!
SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.