How does a real estate agent with nearly four decades of experience navigate the ever-changing landscape of the industry while maintaining a focus on the human element of transitions?
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In this enlightening episode of the Real Estate Excellence podcast, host Tracy Hayes sits down with Ed Acres, a veteran real estate professional with almost 37 years of experience. Ed shares his journey from a young agent in Clay County to his current role as branch development manager at Coldwell Banker Vanguard. The conversation delves into the evolution of real estate technology, the importance of adaptability, and the value of maintaining a personal touch in an increasingly digital world. Ed's insights on market changes, client relationships, and the critical balance between transaction management and empathy provide a masterclass for both novice and experienced agents alike.
Edmund Akers, Branch Development Manager at Coldwell Banker Vanguard Realty's Historic Avondale office, brings nearly 37 years of experience in real estate and financial technology. A Jacksonville native, Ed combines his local knowledge with expertise in sales, management, and risk assessment. He focuses on helping clients through life transitions, consistently ranking among top-producing agents in Northeast Florida.
[00:00:00 - 00:15:30] From Lots to Leadership: Ed's Real Estate Journey
Ed started his real estate career at 21, selling lots and mobile homes in Clay County.
Technology has dramatically changed the industry, from paper MLS books to digital listings.
Building a database and leveraging technology early on can significantly boost an agent's success.
[00:15:31 - 00:30:00] The Art of Client Communication and Marketing
Regular communication with clients is crucial, even when there are no updates on listings.
Open houses remain an effective marketing tool when properly promoted and executed.
Understanding the local market and property specifics is essential for effective selling.
[00:30:01 - 00:45:00] Navigating Industry Changes and Liability
Agents must stay educated on industry changes, including new forms and regulations.
Understanding and mitigating liability is crucial for protecting oneself and the brokerage.
Effective communication and documentation are key to managing client expectations and reducing risk.
[00:45:01 - 01:00:00] Finding Your Niche and Building Value
Agents should explore different areas of real estate to find their niche and passion.
Demonstrating value to clients involves showcasing expertise and personal experiences.
Adapting to market changes and being willing to pivot is essential for long-term success.
[01:00:01 - 01:25:00] Scaling Your Business and Maintaining Personal Touch
Recognizing when to leverage tools like transaction coordinators is crucial for growth.
Balancing personal involvement with delegation is key to scaling a real estate business.
Maintaining client relationships post-transaction is vital for repeat business and referrals.
Quotes:
"I've always been a two feet in or two feet out tiger by the tail, got ahold of it, hang on and give up my all." - Ed Acres
"For me, it's never been about chasing the commission dollar. For me, it's about the transition aspect of it, what I'm there for." - Ed Acres
Connect with Ed:
Instagram:https://www.instagram.com/edakersrealtor/
LinkedIn: https://www.facebook.com/edmundakersrealtor
Facebook: https://www.linkedin.com/in/edmundakers/
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