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What does it really take to thrive in real estate for nearly three decades through every market shift imaginable?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Clay County real estate icon Eden Jordan. With 27 years of experience, over 800 families served, and countless agents mentored, Eden shares a candid look at the grit, adaptability, and strategic thinking needed to not only survive but thrive in the industry’s constant cycles. From the early days of handwritten contracts to the rise of social media marketing, Eden’s story blends hard-earned wisdom with relatable humor.

Listeners will hear Eden’s journey from Disney College Program graduate to top-producing Realtor, her creative grassroots networking in playgrounds and ballfields, and her no-nonsense take on market trends, government influence, and the “greed factor” in housing. She opens up about setbacks, including lawsuits and the 2008 crash, and reveals the key systems, relationships, and mindset shifts that keep her business strong year after year.

If you’re an agent looking for longevity and growth in your business, take a page from Eden’s playbook—listen in, take notes, and start applying these timeless strategies today. Subscribe to Real Estate Excellence for more top-tier insights from the best in the business.

Highlights:

00:00 – 09:15 Eden’s Market Perspective and the “Greed Factor”

• No housing shortage in Florida? Eden’s take on supply and demand
• The role of Airbnb in shifting inventory
• How government intervention impacts housing cycles
• Why affordable housing is a moving target
• Builders, pricing jumps, and the COVID-era market

09:16 – 18:42 From Disney to Real Estate – Eden’s Early Career Path

• Disney College Program lessons in customer experience
• Trade show sales success and discovering her sales talent
• Transitioning from national events to local real estate
• Learning the ropes from seasoned agents at RE/MAX
• Starting in real estate before social media

18:43 – 28:10 Pre-Social Media Networking Tactics

• Viral email marketing before Facebook
• Leveraging MySpace for community engagement
• Playground and sports field networking strategies
• Building reputation through knowledge, not sales pitches
• Early career advantages as a young agent in an older industry

28:11 – 38:05 Thriving in Changing Markets

• Why some agents excel in tough conditions
• The danger of hibernating instead of staying visible
• Power of collaboration and peer support
• Mentoring new agents to overcome stagnation
• Lessons from working with top-performing peers

38:06 – 49:20 Setbacks, Lawsuits, and Lessons Learned

• The voluntary HOA lawsuit over $100
• Emotional toll of feeling exposed in business
• Learning resilience from legal challenges
• Separating personal identity from the Realtor role
• Building a strong support team to handle business operations

49:21 – 1:21:55 Longevity, Leverage, and Consistency

• Hiring assistants early to focus on strengths
• Knowing when to scale with help or partners
• Social media’s growing workload for agents
• Advice for agents approaching growth limits
• Balancing business drive with family priorities

Quotes:

“There is no shortage of housing in this state—that’s what I believe.” – Eden Jordan

“I was an overnight success, but the best thing that happened to me was 2008 because my ego got back in check.” – Eden Jordan

“The problem now is nobody’s sitting there talking—they’re just in their phones.” – Eden Jordan

“If you’re doing more than 10 or 12 deals a year, I don’t know how people are doing it without help.” – Eden Jordan

To contact Eden Jordan, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram, YouTube, and LinkedIn.

Connect with Eden Jordan!

Instagram: https://www.instagram.com/edenjordan_/

YouTube: https://www.youtube.com/@micheletremblayrealestate3200

LinkedIn: https://www.linkedin.com/in/edenjordan/

Connect with me!
Website: toprealtorjacksonville.com  

Website: toprealtorstaugustine.com 

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