What makes a boutique real estate brokerage successful in today's competitive market?
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In this episode, Tracy Hayes sits down with the dynamic mother-daughter duo behind Florida Choice Realty, broker owner Dawna Cantway and managing broker Erika Elliot. They discuss their unique approach to running a successful boutique brokerage, focusing on hands-on training, one-on-one mentorship, and putting clients' needs first. Dawna and Erika share their journey into real estate, the importance of being a community leader, and how they navigate the challenges of the changing market. They also offer insights on the recent NAR settlement and the role of video marketing in today's real estate landscape.
Erika, a devoted Christian, wife, and mother of five, has been in real estate for over 8 years. Born in San Diego, she now calls Jacksonville, Florida home. Erika has hired and trained over 12 successful agents, taking pride in helping others achieve their dreams. With a passion for the outdoors and spending time with family, Erika uses her talents and experiences to make the home buying process a joy for her clients, from the first call to closing.
Dawna Cantway, a respected and hardworking realtor with over 20 years of experience in the housing market, brings a unique set of skills to her clients. From drafting house plans to remodeling and interior design, Dawna guides her clients beyond the typical. A devoted wife, mother of five, and grandmother of eleven, Dawna's love for family and community drives her passion as a real estate agent. Outside of work, she enjoys creating art, serving at her church, and spending time with her pets.
00:00:00 - 00:10:59 | Building a Real Estate Family: Dawna and Erika's Journey
Dawna and Erika share their unconventional paths into real estate.
The importance of family and the support of three generations in the industry.
Learning through hands-on experience and the "University of Hard Knocks."
00:11:00 - 00:22:59 | The Florida Choice Realty Difference: Mentorship and Support
The importance of one-on-one mentorship and hands-on training for agents.
Creating a supportive atmosphere where agents can succeed, regardless of experience level.
Adapting to each agent's unique needs and goals.
00:23:00 - 00:33:59 | Putting Clients First: The Key to Success and Retention
The importance of going above and beyond for clients, even if it means forfeiting a sale.
Developing genuine relationships with clients and becoming a trusted resource.
Retaining agents by setting an example and fostering a supportive environment.
00:34:00 - 00:44:59 | The Real Estate Agent as a Community Leader
The importance of being a resource and concierge for the community.
Building a network of trusted vendors and professionals to support clients.
The power of face-to-face interactions in building trust and loyalty.
00:45:00 - 00:54:59 | Navigating the Changing Market and the NAR Settlement
Adapting to the challenges of the current market, including increased inventory and longer days on market.
Educating clients on the realities of the market and setting realistic expectations.
The potential impact of the NAR settlement on the industry and the importance of compliance while still putting clients first.
Quotes:
"We choose to put you first. And that is truly how we function and operate." - Dawna Cantway
"If you don't tell us what you need, we're never gonna know, so don't ever be afraid to ask." - Erika Elliot
Connect with Dawna and Erika:
Website: https://www.flschoicerealty.com/
Instagram: https://www.instagram.com/erika_elliott_broker_/
Facebook: https://www.facebook.com/erikaelliottbroker?mibextid=LQQJ4d
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