In this episode of the Real Estate Excellence podcast, the host welcomes Gogo Bethke, Gogo immigrated from Csikszereda, Romania to the US in 2003 as an au pair. She did all kinds of jobs from babysitting, working in a warehouse, waitressing, selling jewelry, and eventually getting her real estate license in 2011. She quickly became a top producer and founded Gogo's Real Estate Team.
Gogo built an international organization called #teamgogo that is standing strong with 1500+ agents who did $2.1B in sales in 2023. She is named the Social Media Queen of Real Estate and she has been featured in SUCCESS Magazine and Metropolitan Magazine. She built Gogo’s Bootcamp a 2x 2 Comma Club award-winning bootcamp, and she just got her 3rd 2 Comma Club Award for her Partner With Me funnel. She also has a Podcast/Radio//TV Show called Gogopreneur on Your Home TV Network on Roku with over 36 million views in the 1st year. Gogo loves nothing more than helping other like-minded entrepreneurs achieve their goals, so she started the GoGet’Em Community where she is building a massive knowledge library to teach others.
Tune in to this episode as Gogo provides practical advice on hiring virtual assistants and building a personal brand!
00:00 - 04:30 The Social Media Queen of Real Estate
· Gogo Bethke, the 'Social Media Queen of Real Estate,' who has made an indelible impact in the real estate industry.
· Gogo shares her remarkable journey from moving to the United States with minimal resources to becoming a powerhouse in the real estate sector.
· Founding her international real estate team, Team GoGo, which boasts over 1500 agents and impressive sales figures.
· Gogo’s endeavors as a podcaster and media personality and expresses her excitement about speaking at eXpCon 2024.
· Finding her calling in real estate
04:31 - 24:18 Mastering Real Estate Through Social Media
· Gogo’s diverse job history and challenges faced learning American English and cultural nuances after moving to the US in 2003.
· Transitioning into real estate
· Gogo’s career progression and her emphasis in selecting the right brokerage, understanding hourly rates, and focusing on listings over buyers due to efficiency.
· Her strategic use of social media to build their client base and the value of fully committing to a chosen career path.
· Success in building a significant team within EXP Reality.
24:19 - 29:09 Realizing True Freedom in Business
· The importance of building a supportive team in a real estate business, including the use of virtual assistants (VAs) and transaction coordinators (TCs).
· The need for agents to delegate below-hourly-rate tasks to free up time for more valuable activities.
· Her personal experience, recommending hiring multiple VAs for cross-training and operational resilience.
· Gogo details a step-by-step training process and advocates for hiring buyer's agents and listing specialists to reclaim personal time and improve business efficiency.
29:10 - 33:28 Creating Passive Income with Digital Products
· The concept of financial freedom by removing oneself from day-to-day operations and emphasizes the importance of creating multiple revenue streams.
· Risks of relying solely on commission-based income and suggests avenues for passive income such as coaching, online courses, real estate investments, and stock options. Underutilized potential among real estate agents to share their expertise through eBooks and courses for residual income.
· Practical steps for creating and promoting such products.
33:29 - 40:14 Expanding Your Brand Through Media
· The value of sharing personal expertise without feeling like an imposter and encourages teaching those who are less experienced.
· Finding, hiring, and training virtual assistants (VAs) to manage various tasks, providing a resource for step-by-step instructions.
· The benefits of joining the GoGetEm community for further training and support.
· Optimizing websites for better visibility.
40:14 - 59:28 Building a Personal Brand on Social Media
· Gogo’s journey from receiving high ratings for her podcast website to tackling YouTube SEO challenges.
· GoGo outlines her transition into hosting a TV show, 'GoGoPreneur,' which expanded into a podcast and radio show format.
· The importance of consistency in social media and shares insights on content creation and leveraging existing audiences.
59:28 – 1:02:07 Conclusion and Final Thoughts
· She talks about her real estate training programs, including GoGo's Bootcamp and the GoGetem Community, which offer extensive courses on agent attraction and business growth strategies.
· The balance between professional commitments and family time.
· Gogo provides a special offer with the code '10OFF' for a 10% discount on the GoGetEm community membership, aimed at aspiring entrepreneurs and professionals.
Quotes:
"I don't want to burn myself out to make millions, but I want to make millions and I want to have a life.” – Gogo Bethke
“You are two steps ahead of the person who is two steps behind you. So, if there is something that you're really good at, teach the people who are still two steps behind.” – Gogo Bethke
“Just like anything else, if you want to be really good at it, just push the buttons. Go in there every day, put it into your calendar, fake it till you make it.” – Gogo Bethke
To contact Gogo Bethke, learn more about their business, and make them a part of your network, make sure to follow him on Instagram, Facebook, YouTube, LinkedIn, and Website.
Instagram: https://www.instagram.com/gogosrealestate?igsh=aDJsb29wbHhzbXNh
Facebook: https://www.facebook.com/Gogosrealestate
YouTube: https://youtube.com/c/GogoBethke
LinkedIn: https://linkedin.com/in/gogobethke/
Website: https://gogobethke.com/
Podcast: https://gogopreneur.com/
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