How can real estate agents leverage their diverse backgrounds and embrace delegation to reach new levels of success in their business?
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In this episode, Tracy Hayes interviews Joy Williams, a successful Northeast Florida real estate agent with a background in bookkeeping for investment firms. Joy shares her insights on wealth-building, property renovation, staying top-of-mind with clients through social media, delegating tasks, and the recent NAR settlement, exemplifying a customer-centric approach.
Joy Williams is a passionate and experienced real estate broker associate who has been helping clients achieve their home-selling goals for over eight years. With a vast database of qualified buyers and a proven track record of selling homes faster and for top dollar, Joy is committed to providing exceptional service to her clients. Her innovative marketing strategies and dedication to professionalism have earned her a reputation as one of the most trusted and successful agents in the greater Jacksonville area.
(00:00:00 - 00:10:47) From Bookkeeper to Real Estate Powerhouse: Joy's Unconventional Journey
- Joy's background in bookkeeping for real estate investment firms
- Transitioning from part-time to full-time real estate
- The importance of having a diverse skillset in real estate
(00:10:48 - 00:27:59) Mastering the Art of Staying Top-of-Mind: Joy's Social Media Strategy
- The power of intentional social media engagement
- Implementing a structured plan for staying connected with clients
- Balancing personal branding with providing value to followers
(00:28:00 - 00:43:17) Delegation: The Key to Sustainable Growth in Real Estate
- Recognizing when it's time to start delegating tasks
- Finding the right partners to support your business
- The benefits of working with experienced transaction coordinators
(00:43:18 - 00:54:11) Navigating the NAR Settlement: Joy's Perspective and Approach
- Understanding the implications of the settlement for agents
- Maintaining transparency and prioritizing consumer protection
- Adapting to changes while staying true to your business principles
(00:54:12 - 01:20:00) Investing in Your Business: Strategies for Success and Growth
- The importance of hiring professional photographers and videographers
- Leveraging open houses to generate long-term leads
- Providing exceptional, distraction-free service to clients
Quotes:
"Social media is a pillar in my business, but it does not bring me leads. What it does is it supports my business and it shows my sphere of influence that everybody knows Joy is actively working in real estate." - Joy Williams
"When you get to a certain point, you have to delegate. If you don't, you won't grow. You'll probably start retracting." - Joy Williams
Connect with Joy:
Website: https://buyorsellwithjoy.kw.com/
Instagram: https://www.instagram.com/buyorsellwithjoy/
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