Do you want to boost your real estate game with videos?
In this episode of the Real Estate Excellence Podcast, host Tracy Hayes interviews Rick Gonzalez. Rick is an Elite real estate professional specializing in residential properties, with a deep commitment to serving military families moving to or from Eglin AFB and the surrounding area of the Florida Panhandle (Fort Walton Beach/Destin Metro Area). Helping his private clients sell their existing homes and clients find new homes, ensuring that each client receives personalized and dedicated service.
Rick Gonzalez shares his insights and strategies for creating impactful real estate content. Rick discusses the importance of getting to know the market, forming relationships with other agents, and utilizing video content to build a brand. With practical tips on conducting open house tours, producing long-form walkthrough videos, and leveraging social media platforms like TikTok and YouTube, this episode provides a comprehensive guide for both new and experienced agents looking to enhance their online presence and grow their business in 2025.
Tune in to this episode as Rick shares how to boost your real estate game with social media content!
Highlights
00:00 - 09:48 Rick Gonzalez: The O.H.A.N.A Strategy
· We welcome Rick to the show!
· Rick details how new and seasoned agents can revamp their strategies for better results.
· Utilizing community engagement, content creation, and market knowledge.
· The need to adapt and build a strong, localized presence in a new market.
09:49 - 23:55 Learning Local Market Nuances
· Rick discusses his innovative approach called the O.H.A.N.A (Open House Agent Network Opportunity) Strategy.
· He aims to build relationships with local realtors.
· Create engaging content for social media.
· Enhancing market presence and client relations.
23:56 - 44:56 Outsourcing Content Creation
· Meeting local agents and exploring the hidden aspects of new communities.
· Rick emphasizes the value of being on the ground, gathering local insights, and forming strategic partnerships.
· Enhancing the agent’s confidence and credibility in unfamiliar territories.
· Rick provides practical tips on leveraging video content, community engagement, and digital techniques.
44:57 - 52:36 Leveraging AI and Outsourcing for Video Content
· The importance of consistent content creation for real estate agents on social media platforms like Instagram and TikTok.
· Utilizing longer video formats like those allowed on TikTok.
· Real-world examples and successful strategies from other content creators are shared to illustrate effective practices.
· The goal is to focus on providing valuable information and establishing oneself as a local expert to drive engagement and sales.
52:37 - 56:27 Final Thoughts and Encouragement
· Rick offers practical advice, including using voiceovers, hiring a videographer, and utilizing AI tools.
· The importance of becoming an expert in your field.
· Using thoughtful content strategies to grow your business.
· Finding creative ways to produce content.
· Conclusion.
Quotes:
“ Be the expert in those builders, be the expert in those communities, be the expert in your city, and show the expertise as you're talking to your audience.” – Rick Gonzalez
“ You don't have to be overly excitable. You don't have to be this fake persona. You need to be you.” – Rick Gonzalez
“R real estate is a people business.” – Rick Gonzalez
To contact Rick Gonzalez, learn more about his business, and make her a part of your network, make sure to follow her on LinkedIn, Facebook, YouTube, Website, and Email.
Instagram: https://www.instagram.com/rick.a.gonzalez/
Facebook: https://www.facebook.com/rickagonzalezrealtor/
YouTube: https://www.youtube.com/@RickGonzalezRealtor
LinkedIn: https://www.linkedin.com/in/rickagonzalez/
Podcast: https://www.realrandompodcast.com
Website: https://rickgonzalez.chime.me/
Email: rick@rickgonzalezgroup.com
Sharran Srivatsaa: https://www.youtube.com/@sharran
Roland Osage: https://www.tiktok.com/@rolandosage?lang=en
Raj Sahoo: https://www.youtube.com/@RajSahoo
Rick’s editor: https://www.videolaunch.co/ https://www.instagram.com/conor_murnane/?hl=en
If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!
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