How can real estate agents effectively use social media to build their brand and attract clients without feeling overwhelmed?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Sara Gentry, a dynamic real estate agent with a background in social media management. With over a decade of experience in digital marketing and nearly three years of real estate success, Sara shares invaluable insights on how agents can harness the power of social media to grow their business. She discusses the importance of consistency, storytelling, and engagement, highlighting how even new agents can make an impact without spending a fortune on advertising.
Sara also reflects on her journey from California to Jacksonville, her transition from social media consulting to real estate, and the lessons she has learned along the way. She and Tracy dive deep into practical social media strategies, including the importance of video content, authenticity, and using analytics to optimize reach. Whether you're new to the business or looking to refine your social media presence, this episode is packed with actionable advice to help you elevate your real estate game.
What’s the biggest challenge you face with social media marketing? Share your thoughts with us in the comments or on social media!
Highlights
00:00 – 09:31 Sara Gentry’s Journey into Real Estate
09:32 – 16:59 Social Media Strategies for Real Estate Agents
17:00 – 27:44 Optimizing Social Media for Maximum Engagement
27:45 – 37:32 Branding and Lead Generation through Social Media
37:33 – 47:59 Overcoming Real Estate Challenges
48:00 – 01:25:07 Real-Life Case Study: A Property Mystery Unraveled
Quotes:
“Don't flood your stories with it. Your stories are to nurture people already following you. Your grid is your public resume.” – Sara Gentry
“You have to show up on video. People want to know who you are before they trust you with a transaction.” – Sara Gentry
“Social media is a free marketing tool, but it's only as effective as the effort you put into it.” – Sara Gentry
“The goal isn't just to sell—it’s to stay top-of-mind. Social media keeps you relevant and builds relationships over time.” – Sara Gentry
To contact Sara Gentry, learn more about her business, and make her a part of your network, make sure to follow her on LinkedIn, Instagram, and Website.
LinkedIn: https://www.linkedin.com/in/sara-gentry-419410168/
Instagram: https://www.instagram.com/sarajessicag/
Website: https://saragentry.904homeguide.com/
If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!
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