How do repeat business and trust impact a successful real estate career?
In this episode of the Real Estate Excellence Podcast, Paula and Antonio Pou, share their extensive 25-year journey in the Northeast Florida real estate market. With over $17 million in sales volume in 2023 alone, they talk about their successful partnership in real estate, the importance of mentorship, the power of building lasting relationships, and staying educated on the latest market trends.
Paula and Antonio Pou are both Latino back ground. Antonio was born and raised in PR, he ios of Colombian parents born in NY and have lived in Jax since 1984. He started his real estate career since 1999 at the young age of 23 and has been his life long career. They average about 1 sale per week for the last 10 years selling over 10 million a year, this career is their passion and they are a power team that loves to help their customers and making dreams come true. Taking every challenge in this market and turning these challenges into opportunities to thrive.
Tune in to this episode as Paula and Antonio provides practical advice on how to use social media effectively, maintaining personal connections with past clients, and the value of building a supportive team!
00:00 - 03:40 Meet Paula and Antonio Pou
· Introducing Paula and Antonio Pou, a powerhouse couple with over 25 years of experience in Northeast Florida real estate.
· Consistently achieving million-dollar sales months.
· Their journey from meeting at church in the early '90s, engaging in missionary work, to building a successful career in real estate.
· Paula began her real estate career in 1989, while Antonio joined her in 2003, after working at the post office and a similar delivery company to UPS or FedEx.
03:41 - 15:14 Working as a Real Estate Team
· Professional transition from a data entry role at Merrill Lynch to becoming a successful real estate agent.
· They recounts early challenges, including working weekends and needing extensive support, which led to joining the well-regarded Watson Realty Corp.
· Important elements that contributed to their success included:
o Mentorship;
o Supportive brokerage environment; and
o Intensive floor time for lead generation.
· Dividing responsibilities based on their strengths, ensuring effective teamwork.
· Trust, patient negotiation, and reliability are noted as key attributes that have fostered long-term client relationships and repeat business.
15:14 - 39:56 Balancing Work and Personal Life
· The significance of establishing trust and connection with clients in the real estate industry.
· Emphasizing the 'know, like, and trust' factor
· Strategies for new agents, handling uncooperative agents, and the importance of personal and consistent client communication.
· Experiences in handling short sales and foreclosures are shared, along with the benefits of expanding into investment properties.
· The value of a long-term approach, genuine relationships, community involvement, and the pivotal role of real estate agents in the housing market.
39:56 - 44:46 Referral-Based Business and Past Marketing Efforts
· The significance of long-term relationships in the real estate industry.
· How real estate professionals benefit from nurturing friendships with clients, who may eventually provide referrals or repeat business.
· Selling homes to multiple generations within the same families and highlight the flexibility and rewarding aspects of their work.
· The value of community involvement and how their business practices, including:
o Bilingual marketing strategies;
o Serve diverse client bases effectively.
44:46 - 57:18 Mentorship and Supporting New Agents
· The importance of continuous training and relationship building in the real estate industry.
· Their engagement with the Hispanic Chamber of Commerce and their dedication to monthly training to stay up-to-date with industry changes.
· The value of attending training sessions and making personal connections with referrals, such as sending handwritten cards.
· Mentoring new agents, helping them with practical advice such as partnering with loan officers and title companies.
· The importance of being proactive and knowledgeable to effectively assist clients, ensure successful transactions, and foster long-term relationships.
57:18 - 01:07:06 Final Thoughts and Key Takeaways
· The mindset behind using social media in real estate, emphasizing storytelling over simple posts.
· The importance of short, engaging videos, and the need for captions.
· The value of training, building a support network, and the importance of confidence for new agents.
· Real-life examples illustrate how social media can build relationships and trust with clients, even from a distance.
· Persistence and the joy of helping others in the real estate industry.
Quotes:
"Get to know the customer, give them your strengths, that gives people confidence in you and they feel that they can trust you and get to know you a little better.” – Paula Pou
“To me, it’s very important to be trained and to be knowledgeable because that's the only way you can help your customer.” – Paula Pou
“If we can help you and a client wants to buy an investment property but we see it's not a smart decision. We'd rather not sell it to them because we are actually helping them avoid a disaster and lose money.” – Antonio Pou
To contact Paula and Antonio Pou, learn more about their business, and make them a part of your network, make sure to follow them on Instagram, Facebook, LinkedIn, and Website.
Instagram: https://www.instagram.com/pousellsjaxhomes/
Facebook: https://www.facebook.com/paula.hernandezpou.9
LinkedIn: https://www.linkedin.com/in/paula-pou-36b458159/
Website: https://thepouteam.yourfhrm.com
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