What critical steps did Zachary Williams take early in his real estate career that set him up for long-term success?
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In this Real Estate Excellence podcast episode, Zachary Williams, a top-producing Jacksonville agent, discusses his journey from hospitality to real estate success. He highlights the importance of mentorship, building client relationships, adapting to market conditions, and prioritizing clients' best interests while fostering a supportive brokerage culture and treating real estate as a full-time job.
As a native of Jacksonville and a proud member of Berkshire Hathaway HomeServices Florida Network Realty since 2017, Zack prides himself in providing the absolute finest service, dedication, and expertise possible within the industry. Whether you are looking to buy or sell, Zack will be able to advise on fair market value, take into account your must-haves and educate you on the areas of your interest.
(00:00:00 - 00:05:59) The Early Days: From Hospitality to Real Estate
Zachary's fascination with architecture and design led him to pursue a career in real estate.
Working in the hospitality industry helped Zachary develop valuable customer service skills.
Zachary moved back to Jacksonville from South Florida to start his real estate career with the support of his friend and mentor, Josh Newton.
(00:06:00 - 00:14:59) The Importance of Mentorship and Brokerage Culture
Josh Newton's mentorship was instrumental in catapulting Zachary's real estate career.
Zachary gained valuable experience by working as an assistant to Liz Bobeck before partnering with Josh Newton.
The supportive and collaborative culture at Berkshire Hathaway Home Services Florida Network Realty has been crucial to Zachary's success.
(00:15:00 - 00:26:59) Adapting to Market Conditions and Proving Your Value
In the current market, it's essential for sellers to price their homes appropriately and optimize their properties before listing.
Agents must be knowledgeable about the contract and confidently demonstrate their worth to clients in light of the recent NAR settlement.
Zachary emphasizes the importance of being direct, honest, and tactful when communicating with clients.
(00:27:00 - 00:37:59) Nurturing Relationships and Staying Top of Mind
Zachary focuses on nurturing relationships with clients in his primary market, the Peninsula condominiums.
He stays top of mind by participating in resident events, sending personalized gifts, and utilizing tools like Lolo and autoflow.
Zachary prioritizes his own well-being, health, and fitness to ensure he can provide the best version of himself to his clients.
(00:38:00 - 01:17:00) Overcoming Challenges and Offering Advice for Success
Zachary has worked on overcoming his fear of public speaking by stepping out of his comfort zone and hosting sales meetings.
He advises new agents to find a mentor, start as an assistant, and gain experience through open houses and floor duty.
Zachary stresses the importance of building relationships with clients by being attentive, observant, and genuinely caring about their needs and preferences.
Quotes:
"I always want to be a good example for people." - Zachary Williams
"I really tried to foster the relationship with people, make them feel like a priority." - Zachary Williams
Connect with Zachary:
Website: www.ZackSellsJax.com
Instagram: https://www.instagram.com/zacksellsjax/
Facebook: https://www.facebook.com/zackeryw
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