SFV, or short-form video, is all the rage right now in marketing. Consumers want it, and platforms are rushing to meet that demand.
Think videos on TikTok, Instagram Reels, Pinterest Idea Pins, YouTube Shorts, and more. And as this type of content becomes more and more in demand, entrepreneurs and small business owners are trying to discover how they navigate creating this type of content and staying authentic and on-brand.
As a Brand Coach, this was my top priority when starting to experiment with short-form video content for my business. It's also something we desire for our clients, which is why we recently created a new training inside of
Brandmerry Academy dedicated to this type of content.
The reality is, despite how you feel about short-form video content, it is here to stay. In fact, we're seeing how this type of content is shaping the future of social media platforms by encouraging more SEO (search engine optimization) and SEO content.
In today's episode, of the Brandmerry Podcast, I'm sharing more about Short-Form Video Content: What you need to know!
Tune in now to hear:
- What short-form video content is and what it is not, and how to set your brand up for the best ROI and success by choosing your topics.
- Why aiming for a viral video should not be your goal as an entrepreneur and a real-life experience I had when one of my IG Reels hit 80k views.
- How to handle the trolls and continue to show up and share your voice and expertise with those that need it most.
