Every year, around this time, I want to hibernate. No joke, my desire to go inward, celebrate the Holidays slowly with family, and take a break from creating new content, or creating anything new at all takes hold.
However, as a business owner I know it's important to not stop showing up, especially during a time when more and more people are online and spending their money during the Holiday season.
So, in 2017 I developed a strategy that I've repeated every year for 6 years and I don't plan on stopping in the future.
It involves a mass repurposing overload. Refreshing old content that has the potential to do well among the relevant topics, reposting or resharing content that's done well in the past, and saving me a ton of time.
It's a win-win. I grow my business and take a much-needed break. Today, on Episode 61 of the Brandmerry Podcast, I'm sharing how I find the right content, and reshare it in a way that doesn't burn out my audience.
Tune in now to hear:
- Why repurposing your content is something I recommend every single entrepreneur do at least once a year in their business (and why Google loves it)!
- How to analyze the data and determine which content to focus on.
- My favorite way to reshare content to my email list, AND generate a new blog for the website (this is a good one)!
