Marketing is the one element in business that is always changing.
After we establish our brand foundation, our energy and attention goes toward brand awareness, lead generation, and signing client/ making the sale. These three tasks rely on a strong marketing strategy.
But, every single year it feels like there is a new focus on what we should be prioritizing within our marketing if we want to succeed. Sometimes we are subject to the platforms themselves, or new consumer buying habits.
And, as marketers, it's important that we pay attention to these changes. With a lot of conversations centered around the changing financial landscape, it's only natural that entrepreneurs are thinking about how to get ahead in 2023.
As someone who studies this work on a regular basis, looking for trends, changes, and ways to excel, I can tell you it's a lot of work! So, I've done the work in the hopes it will save you time and energy when preparing your marketing for the year ahead.
As we enter another year of marketing, which is sure to be full of challenges, experimenting, and awesome discoveries along the way, I'm sharing my top predictions for the year ahead.
Tune in now to hear:
- Part One: The 4 marketing predictions for 2023 centered around brand loyalty, and marketing platforms!
- Part Two: An additional 3 marketing predictions for 2023 that focus on the type of marketing to incorporate and what to prioritize in the new year.
- The non-negotiables required of every brand wanting to be successful in 2023!
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