Most entrepreneurs will launch their signature product or service at least once a year. Even if you've set your business up with an evergreen sales model (i.e. selling on the backend of an
email funnel, webinar, or making it available 24/7 on your website) having a live launch can always drive sales.
I typically launch 3-4 times a year, showcasing my various programs and
giving community members the opportunity to join.
Recently, I wrapped up a January launch of my signature live group program Roadmap to Freedom.
Since this program is a live program that takes place at specific times each year and is not available to join at any time, the launches are a BIG deal here at Brandmerry.
This recent launch was no different.
When I'm launching I focus on a few key areas: Refine what's worked in the past, experiment and change what hasn't, and create as personalized outreach as possible.
One of my favorite strategies I use often when launching is to send personalized videos to answer questions or reach out to people I think would be a great fit for the program. The ROI from this strategy is always exceptional.
It's these tips and strategies I want to share with you today in my Launch Recap episode.
If you're gearing up for an upcoming launch, you don't want to miss today's episode where I'm taking you behind the scenes of my recent $38k launch.
Tune in now to hear:
- A complete breakdown of the revenue and expenses from the launch, including a breakdown of which projects brought in the most revenue.
- The 4 phases I implemented to launch Roadmap to Freedom over a two-month period (and how one of them is something I'll definitely be repeating in the future).
- The top lessons and takeaways from this recent launch as it pertains to marketing my program prior to the launch and during the live sales period.
