In today's online world, authenticity has become a buzzword, especially as it relates to branding and online marketing. Last week, on the podcast, we dove deep into the importance of showing up authentically online, and today, we're continuing the conversation by shifting our focus to another crucial aspect: "Being Seen Online."
Showing up online brings up the topic of vulnerability – a word that, rightfully so, can strike fear into the hearts of many when it comes to their online presence. It's a challenge that even the most seasoned entrepreneurs face.
But it's a challenge that, when embraced, can lead to building trust with your audience. For those of you who resonate with this struggle, you're not alone. If you're looking for resources, Brené Brown's work on vulnerability has been a guiding light for me on my journey.
In this episode, you'll discover:
Why showing up online, and embracing your vulnerability no matter how uncomfortable it can be can be life-changing for you and your audience.
What vulnerability and being seen really entails - hint it's not about sharing everything online.
My top tips for sharing your story online via your content, and how this practice alone can lead to a more consistent presence for your business online.
