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Welcome to another solo episode of the Dear Black CEO podcast with your host, Karl Sona!

What is the single biggest challenge you face right now as it relates to getting corporate contracts? As we’ve been touching on in the past weeks, there is a massive opportunity for us to create equitable opportunities for more diverse suppliers to participate in the market. So In this episode, I want to spend some time deconstructing how this show will start bringing in resources and strategies that I believe will help you get your foot in the door, get you a seat at the table, and win those corporate contracts!

Let’s dive in and start the conversation around some of the biggest supplier diversity challenges that you’re facing right now.

[00:01 – 04:25] Opening Segment

• I talk about my passion for this podcast and my vision for change
• I remind us where we’ve been focusing as it pertains to minority inclusion 
• • Creating equitable opportunities for more diverse suppliers
  • Benefiting organizations with long term partnerships
• Remember this is a safe space to access resources

[04:26 – 07:52] The Benefit of Understanding Who We’re Serving

• Opportunities for partnerships coming soon
• • Let’s start hearing from the other side 
• Organization have a huge task in front of them
• • Attracting diverse suppliers while also needing to cut costs
  • We need to understand what they are up against 
• Creating a frame around our solutions 
• • You have the solution to their desired outcome

If you are a black business owner looking to grow your revenue, listen up. There is a major revenue-generating opportunity for you, and The Kas company is here to help you secure the bag. The Kas Company is a black-owned alliance agency specializing in finding and brokering partnerships between black-owned companies and big brands looking to diversify their supply chains.

• See the link below to book your free consultation today

[07:53 – 14:01] Biggest Supplier Diversity Challenges

• How to make this beneficial for everyone
• What is your single biggest challenge in winning contracts? 
• • Difficulties in discovery 
  • Challenges with broken systems
  • Issues within the organization siloing purchasing decisions 
• Reach out to me with your biggest challenge - email karl@dearblackceo.com 
• • Subject: Biggest Supplier Diversity Challenge
  • Let’s get the conversation started
• Final words

Tweetable Quotes:

“I think we can all benefit from starting to better understand what some of these organizations are up against… There is definitely a lot to gain by better understanding their world.” - Karl Sona

“Dialogue is the best thing we can ultimately engage in… Active dialogue leads to both sides being heard, and it leads to missing pieces of information being discovered - that once discovered can lead to meaningful action being taken.” - Karl Sona

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Let’s connect! Find me on LinkedIn, Instagram or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program. Feel free to reach out to me at karl@dearblakceo.com with any questions. 

You don’t have to be anyone other than who you are to be a world-class CEO!