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Welcome to another solo episode of the Dear Black CEO podcast with your host, Karl Sona!

Let’s be honest, companies that haven't partnered with minority owned businesses before often feel that they are a risk to start. It’s time to put an end to that, but to do this the onus is on one thing: how you portray your brand. Your reputation will speak much louder than your pitch and ultimately that will decide your success in the marketplace. In this episode, I want to give you some very actionable steps that will help clients and organizations see you as a reward instead of a risk. 

Let’s dive into these strategies I believe will help you build your brand reputation.

[00:01 – 03:34] Opening Segment

• I talk about my passion for this podcast and my vision for change
• Your brand reputation determines success in the marketplace
• • Minority owned businesses tend to be seen as a risk 
  • We need to help others see our value 

[03:35 – 08:19]  Build Your Brand Reputation

• Make your own opportunities
• • Be proactive 
  • ‘What do you do’ 
  • Make it about who you do it for 
• What is your value proposition?
• • What is in it for the individual asking you 
• How to let companies know you’re legit 
• • Mitigate the risk to give the reward 

If you are a black business owner looking to grow your revenue, listen up. There is a major revenue-generating opportunity for you, and The Kas company is here to help you secure the bag. The Kas Company is a black-owned alliance agency specializing in finding and brokering partnerships between black-owned companies and big brands looking to diversify their supply chains.

• See the link below to book your free consultation today

[08:19 – 16:22] How to Gain Others’ Trust and Confidence

• Don’t be afraid to ‘toot your own horn’ 
• • Give people confidence in you 
  • Outline your wins on paper 
• Organizations are looking for you - you need to step forward 
• • Communicate your value 
  • Promote your reputation 
  • Make it creative 
• Understand how your clients like to do business
• • Who do they make decisions? How do they buy?
  • Every customer is an individual with nuances 
  • Show your empathy 
• Recap of actionable points to take away from the episode
• • First think about your brand reputation by looking at your presence
  • Think about what it is you do and how you communicate it
  • • ‘What’s in it for me?’
  • Don’t just go for the kill, build the relationship 
  • • Get to know what they need and how they think 
• Email me at karl@dearblackceo.com 
• Final words

Tweetable Quotes:

“The question, ‘what do you do,’ should always be reframed to, not just what you do, but who you do it for; understanding that when folks ask that question they’re really trying to figure out, in a second or two, whether or not you’re really worth their attention.” - Karl Sona 

“We don’t give ourselves enough credit, we don’t brag on ourselves enough…Taking the time to build up a portfolio of what you’ve done well and to lead with that… it can go a long way.” - Karl Sona

Let’s connect! Find me on LinkedIn, Instagram or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program. Feel free to reach out to me at karl@dearblakceo.com with any questions. 

You don’t have to be anyone other than who you are to be a world-class CEO!