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Welcome to another solo episode of the Dear Black CEO podcast with your host, Karl Sona!

How intimate are you with your customer’s experience? I once heard it said that in order to give the customer the best service possible, you need to meet them at their desk. The key is to find that big stack of paper sitting on their desk that YOU are qualified to clear for them. You may have a compelling offer that people need to solve the problems they face. So how do we do this and what pitfalls should we be avoiding? 

Take a quick 15 minutes to dive into this episode and learn how to ‘meet your customers at their desk’ and how scaling and building your team will help you do it better.

[00:01 – 05:15] Opening Segment

• I talk about my passion for this podcast and my vision for change

[05:16 – 10:30]  Meet Your Customers at Their Desks

• I talk about how organizations have been interested in business development
• • Understanding the problems they face 
  • Falling in love with the customer experience
  • Take a look at the desk of your customer
  • What can you take off of their desk?
• Your service should be THEIR solution 
• • I give an example of solutions I give 
• The importance of building your team 
• • It’s never too early to scale 

If you are a black business owner looking to grow your revenue, listen up. There is a major revenue-generating opportunity for you, and The Kas company is here to help you secure the bag. The Kas Company is a black-owned alliance agency specializing in finding and brokering partnerships between black-owned companies and big brands looking to diversify their supply chains.

• See the link below to book your free consultation today

[10:31 – 16:14]  Scale Your Team to Give the Best Service 

• Fighting the temptation of going to the market as an independent
• • This shouldn’t be the end goal 
  • Think globally, not locally 
• Creating opportunities for others and yourself through scale 
• • There are people more qualified than you who want to help 
  • Save yourself from burnout 
  • Don’t just focus on acquisition 
  • Focus on team building 
• Let me know your thoughts! 
• Feel free to get in touch with me
• • Shoot me an email at karl@dearblackceo.com and let’s talk
• Final words

Tweetable Quotes:

“You really gotta fall in love with your customers, and you really gotta fall in love with your customer’s experiences.” - Karl Sona

“Find a way to meet your customers at their desk… You want to try to find the stack on their desk that you are qualified to take off… Exchange your value or solution and put that in front of them as a potential opportunity that they can capitalize on.” - Karl Sona

“In order to do a great job… I need more qualified people on my team!” - Karl Sona

If you love the content, please be sure to subscribe below for more access to the empowering conversations of black CEOs and founders.

Let’s connect! Find me on LinkedIn, Instagram or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program. Feel free to reach out to me at karl@dearblakceo.com with any questions. 

You don’t have to be anyone other than who you are to be a world-class CEO!