Welcome back to another powerful episode of the dear black CEO podcast.
In today’s episode, we are joined by Anthony trucks. Anthony is a foster kid turned NFL athlete and a Serial entrepreneur with one serious superpower, which is making shifts happen by accessing the power of identity. After overcoming over 30 traumatic life events and navigating the identity shift that followed, Anthony has come to be known as the leading expert in shifting, which is making a shift internally to elevate how you operate externally. With his unique system called the shift method, Anthony weaves together neuroscience, psychology, technology, and hard-fought life lessons to help anyone with a desire for more in their life to achieve any goal they want
Let’s buckle up because it is time to make the shift happen.
[00:01 – 06:40 ] Opening Segment
- Before we get into the episode today, I want you to know that you can gain the security, ownership, and time Freedom You Want by building a business around a solution that only you can provide.
-
- I introduce the guest, Anthony Trucks.
- Anthony shares the shift-dividing moments of his life where he started to harness the power that gets him to this point.
- The great gap of shame and the moment of catalyst.
[06:41 – 24:20] Reset The Rhythm To Make The Shift
- Anthony talks about the void and existential vacuum that caused him to lost a big piece of his identity.
-
- Anthony shares a metaphor about the fruit of our labor.
- The journey of redefining his identity.
- Applying the information that you have consumed
- Figure out the action that you must upload into your life to make a shift.
- Reset the rhythm and tune of our lives.
-
- Increase the beats per minute to handle a new idea and gain more in life.
- Progressive rhythm.
-
- Normalizing each state and slowly progressing.
- If you are a black business owner looking to grow your revenue, listen up. There is a major revenue-generating opportunity for you, and The Kas company is here to help you secure the bag. The Kas Company is a black-owned alliance agency specializing in finding and brokering partnerships between black-owned companies and big brands looking to diversify their supply chains.
-
- See the link below to book your free consultation today.
[24:21 – 47:39] Accessing The Power of Identity
- Anthony talks about the shift method and his core business
- The message and the messenger.
- Recognizing and unpack the factor that has allows him to do things differently
-
- What can I take from what I know and make it come to life in my daily life?
- The age of execution.
- Take all the big thinking and simplify it into five things you do every day.
- Prepare your future self by making the shift inside and outside of yourself.
- The magic in the motion.
- Anthony breaks down his statement, ‘Our identity is in direct alignment with our success or potential failure.’
- GPS planner
-
- Setting your scale of success.
- Anchor your identity.
- Fall in love with the day, not the destination.
[47:40 – 52:19] Closing Segment
- Anthony shares how he navigates his identity as a black man that grew up in a loving white family and played for the NFL.
-
- People can not give what they don’t have.
- Creating the anchor by knowing who you are strongly
- How to connect to Anthony.
-
Tweetable Quotes:
“Our identity is in direct alignment with our success or potential failure.” – Anthony Trucks
“it doesn't matter what you know, but it’s what you do with what you know and who you are with it..” – Anthony Trucks
“It was not the information, hard work, or the hustle but how you see yourself in the mirror and how you chose to show up with it.” – Anthony Trucks
Find out more and connect with Anthony on Twitter and Instagram Or visit his website at https://anthonytrucks.com/ to learn more about his training and coaching program.
LEAVE A RATING AND REVIEW on Itunes and subscribe to get first access to every inspirational story shared on the show and share with friends and family.
Let’s connect! Find me on LinkedIn, Instagram, or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program.
You don’t have to be anyone other than who you are to be a world-class CEO!