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Welcome to another solo episode of the Dear Black CEO podcast with your host, Karl Sona!

For so long it’s been ingrained in us that we need to hustle the competition in order to get ahead in business. While having a competitive edge is definitely key, I truly believe we miss out on a huge opportunity to scale long term success when we focus on competition rather than collaboration. Times have changed. The ones who make it in their industry today are not the cut throat tycoons, but the ones who employ empathy and build relationships in their sector. So let’s start getting these relationship building tools in our hands.

Jump into the episode and start learning about the art of building relationships.

[00:01 – 04:09] Opening Segment

• I talk about my passion for this podcast and my vision for change
• A look at our topic for today 
• • An intro to building relationships
  • With other business within your industry 

[04:10 – 10:02]  The Art of Building Relationships

• Losing the us vs. them mentality
• • Times have changed
  • We are in the partner economy 
  • Organizations are looking for long term partnerships 
• The path to long term success 
• • Relationships are the new competition 
  • Finding complimentary values 
• Challenges of small and diverse businesses 
• • Lack of capacity/bandwidth 
  • Overextending yourself on contracts 
• Making partnerships make sense in your business 
• • Take an audit: Employ the SWOT method 
  • • Strengths 
    • Weaknesses
    • Opportunities
    • Threats 
  • Get exposed to what people are doing around you 
  • Get out of your box 

If you are a black business owner looking to grow your revenue, listen up. There is a major revenue-generating opportunity for you, and The Kas company is here to help you secure the bag. The Kas Company is a black-owned alliance agency specializing in finding and brokering partnerships between black-owned companies and big brands looking to diversify their supply chains.

• See the link below to book your free consultation today

[10:03 – 16:39] Scale with Strategic Alliances 

• The benefits of partnerships 
• • Scaling your business 
  • Winning contracts
  • Building cash flow you can hand down 
• It doesn’t have to be hard 
• • Keep a look out for the new course 
  • Just find compliments in your industry 
  • • Where are they strong where we’re weak? 
  • Get a piece of the pie
• Quick actionable steps 
• • Take a look at your weaknesses
  • What does your industry need?
  • Look for businesses that could be a good fit 
• Make it a Triple-Threat Win 
• Email me at karl@dearblackceo.com 
• Final words

Tweetable Quotes:

“Strategic alliances are something that all of you need to be considering, especially if you want to scale, especially if you want to win those mega-huge contracts…” - Karl Sona

“Having a competitive mindset is a great thing… but sometimes, competitiveness can be scaled to an exponential level when you take a mindset of being collaborative first.” - Karl Sona

Let’s connect! Find me on LinkedIn, Instagram or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program. Feel free to reach out to me at karl@dearblakceo.com with any questions. 

You don’t have to be anyone other than who you are to be a world-class CEO!