The Universal Product Code (UPC) has powered retail for 50 years, but it was never designed to handle the data demands of today's complex supply chains and consumer expectations.
In this episode, Reid Jackson and Liz Sertl sit down with Ned Mears, Senior Director of Global Standards at GS1 US, to explore how 2D barcodes will revolutionize the retail landscape, starting with Sunrise 2027. Ned explains how 2D barcodes go beyond simple price lookups, enabling enhanced traceability, connected packaging, and compliance with future regulations. He also offers practical advice on barcode placement, point-of-sale readiness, and why delaying action increases risk.
In this episode, you'll learn:
How 2D barcodes change what's possible at checkout and across the supply chain
What brands and retailers need to do now to prepare for Sunrise 2027
How early planning reduces risk, cost, and operational disruption
Things to listen for:
(00:00) Introducing Next Level Supply Chain
(04:01) How 2D barcodes differ from traditional UPCs
(07:41) Measuring industry progress toward Sunrise 2027
(12:46) How brands can prepare to implement 2D barcodes
(19:22) What retailers need to assess to be ready for 2D at the point of sale
(21:26) The risks of waiting until 2027 before preparing for 2D barcodes
(27:00) Ned's favorite tech
Connect with GS1 US:
Our website - www.gs1us.org
GS1 US on LinkedIn
Register now for this year's GS1 Connect and get an early bird discount of 10% when you register by March 31 at connect.gs1us.org.
Connect with the guest:
Ned Mears on LinkedIn
