We've all heard the saying "riches are found in niches," and while I don't entirely disagree, I think it can easily be misunderstood. If you think that niching down will automatically allow you to command a higher price point, I disagree simply because not every niche has purchasing power. The power of niching down comes in serving a client base that is ready to pay a higher price point for the service you are offering, having specialization in your offering can help with this.
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