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Description

In this episode, I share my passion for understanding my clients' goals beyond just the numbers. Inspired by a podcast from Mike King, I dive into the five drivers of behavior: goals, dreams, aspirations, fears, and uncertainties. Join me as I explain how these drivers influence business decisions and why it's essential for financial advisors to acknowledge them fully. Discover how you can enhance your relationship with financial advisors by openly discussing your personal and professional aspirations. This episode aims to inspire and equip you to take actionable steps towards achieving your business and personal goals.
 
What You'll hear in this episode:
[00:50] Understanding Client Goals
[02:00] The Five Drivers of Behavior
[05:10] Addressing Fears and Uncertainties
[07:20] Tailoring Services to Client Needs
 
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Visit keepwhatyouearn.com to dive deeper on our episodes 
Visit keepwhatyouearncfo.com to work with Shannon and her team 
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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.