Technology threw a curveball this week — but the show goes on. In today's episode, Doug breaks down what's coming at this year's NFR, shares updates on the Champion Living × Hooey Fit App, and walks you through every new feature, track, and program inside the platform. From roughstock and timed-event training to beyond-the-arena fitness, Doug lays out exactly how rodeo athletes can finally train with purpose instead of guessing in the gym.
We're also gearing up for nine straight days of live podcast episodes at the NFR, hosted from the Fenoglio Boot Booth inside Cowboy Christmas. Athletes, stock contractors, PRCA leaders, and industry voices — Doug previews the full lineup and what fans can expect.
If you've been curious about the new Hooey Fit App or want a deeper look at what's inside each track, this walkthrough is for you.
This episode is brought to you by Rodeo Now, the performance-tracking app built for rodeo athletes. Record your rides and runs, break them down in slow motion, and search any animal by name to get the information you need before you nod your head. Download Rodeo Now for free in the Apple App Store and Google Play.
Doug kicks off with exciting news about partnering with the Rodeo Now app, a tool built for recording, logging, and breaking down your runs and rides in slow motion — including intel on your stock draw. The perfect pairing for athletes who want to study and improve their performance.
Originally, this episode was meant to feature Kate Jackson, a sports mechanic who uses elite movement-testing technology to break down athletic patterns.
Technical issues = episode lost.
Don't worry — it's being re-recorded.
Doug shares how the timing couldn't be worse — the NFR starts in just four days. He talks through:
Why the NFR is the "Super Bowl" of the western lifestyle
Energy and anticipation around Vegas
The curveball of EHV restrictions canceling major side-events
How athletes can reframe setbacks into preparation opportunities
Champion Living will host nine straight days of live shows at 10 AM (two at 11 AM) from the Olio Boot Booth inside the Las Vegas Convention Center.
Expect episodes with:
NFR athletes
Retired champions
PRCA leadership
Stock contractors
Country music artists
Western industry voices
The goal: real stories, not highlight reels.
Fans are invited to attend, meet guests, and hang out.
Doug breaks down why the app was rebranded and how the collaboration with Hooey Brands happened.
Joey (Hooey CEO) believes in:
Investing in rodeo athletes
Developing the next generation
Making high-performance training accessible
Elevating the entire sport
This partnership makes it possible to offer ALL programs + mobility + Bulletproof Shoulders + communities for just $19/month.
For:
Bareback Riders
Saddle Bronc Riders
Bull Riders
Bullfighters
Includes:
Every roughstock-specific plan
2 mobility programs
Bulletproof Shoulders
Varied training + progression
Ability to mix across events for balanced development
For:
Ropers
Barrel Racers
Dismount Athletes (tie-down, calf ropers, goat tiers)
Includes:
Intro & progression paths
Shoulder prehab (critical for ropers)
Mobility
Access to ALL timed-event programs
Doug emphasizes treating your body like a business — don't keep paying entry fees without improving your chances of winning.
For:
Hunters
Ranchers
Everyday athletes
Anyone who wants to get stronger
Includes:
Backcountry plan
Women's Built Strong program
Mobility + Bulletproof Shoulders
Only $9.99/month
Doug highlights the free section every user gets:
5 Things I Wish I Knew Before I Started in Pro Rodeo
Rodeo Parent Guide
Pre-Ride Warm-Up Guide (the #1 requested resource)
These are free PDF downloads for every user.
One centralized place to watch, listen, and learn.
Doug breaks down the Q&A and coaching support inside the paid community:
Post your rides for critique
Get direct feedback from Doug
Tips & tricks weekly
Conversations with other athletes
Progress tracking for weights, reps, time, lessons completed
Doug explains the difference between:
Great for:
Self-motivated athletes
New riders
Responsibility-driven athletes
Anyone who needs structure
Built for:
Specific goals
Injury management
Accountability
Personalized programming
Schedule-based training
Direct coach communication
Every individualized coaching relationship starts with a full evaluation and custom program build-out.
Doug closes the walkthrough by sharing the mission:
When he started rodeoing, there were zero training resources for rodeo athletes. The Hooey Fit App removes that barrier forever by giving athletes real training systems at an accessible price.
Doug teases:
Fresh timed-event programs
Power-focused plans for roughstock athletes
Daily NFR content
Live episodes dropping throughout the week
If you're at the NFR, stop by and say hello at the Fenoglio Boot booth. Doug, Logan, Paul, and the team will be there every day at 10 AM.
Download the Hooey Fit App powered by Champion Living — free to download, loaded with free resources, and only $19/month for full access to every program we've ever built.
