This week we are cross-posting with our good buddies at Squatch Juice! In this episode, we sit down with Doug Champion, founder of Champion Living, to talk about the critical role of mental and physical health in the professional rodeo world. Doug shares how he became the first to develop a program specifically designed for rodeo athletes; especially those competing at the NFR level. From performance optimization to mental resilience, this conversation dives into what it truly takes to stay at the top in one of the toughest sports on earth.