Launching a product or service is a pivotal moment in any business journey; it marks the transition from development to market presence. However, it can be challenging and requires careful planning and execution to stand out in a competitive market.
In today’s episode, Dr. Terri Levine delves into a comprehensive checklist for successfully launching a product or service in your business. She shares her expertise and invaluable tips to ensure your next launch is a resounding success.
From creating an attention-grabbing explainer video to the power of engaging on social media, hosting events, and building valuable content, you’ll gain a step-by-step roadmap for a successful product or service launch.
Key Highlights From The Episode:
[00:30] Checklist to use when launching a product or service in your business
[00:40] #1 Create an explainer video
[00:52] #2 Send an email that explains what you are launching
[01:07] #3 Have someone try what you are launching and obtain a testimonial from them
[01:23] #4 Send the ‘because email’
[01:40] #5 Engage in 7 days of social media posting to promote the launch
[01:49] #6 Go live on your social media platforms to discuss and showcase what you are launching
[02:05] #7 Update your social media bios with links to your new product or service
[02:22] #8 Make a list of 5-10 people that would be happy to share your new product or service
[02:45] #9 Hosting a launch event for our product/service
[03:21] #10 Create value-driven content for your launch event
[03:39] #11 Give a bonus
[04:37] #12 Run a value-packed webinar
[04:46] #13 Do joint ventures
[04:58] #14 Do affiliate marketing
[05:08] #15 Put a banner on your website
[05:53] Get help; https://heartrepreneur.com/
Golden Nuggets:
• An explainer video informs the audience that you have developed something new and explains why they should take a look. [00:45]
• When planning the content for your launch event, ensure it provides value and isn’t just a sales pitch. [03:21]
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Want More!?
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