Today Meghan and Braden are starting a two-part series all about webinars. Especially in the health and wellness realm, webinars remain at the top of Meghan and Braden’s list for the tools that you can use to grow your practice.
In this first part of the two-part series, they’re answering the popular and age-old question: “What should I say?”
They explain how to get the outcomes that you’re looking for, the six distinct phases of a webinar, how to make a sale at the end of your webinar, and how to begin planning out the strategy and roadmap for your first webinar. Whether you've written off the effectiveness of webinars in the past or have felt unconfident to publicly speak, now’s the time to take a second look and consider what they really could do for you and your practice.
Key Takeaways:
[:10] On a scale of 1‒10, how much do you love webinars?
[1:44] Welcome back to the Virtual Practice Podcast!
[2:15] About today’s episode: “Selling from a Webinar Part 1.”
[2:25] Meghan compares the differences between a webinar and speaking at a live event.
[4:00] Common challenges with creating a webinar and the basics that you need with getting started with crafting a webinar.
[6:04] How to hook people right away with your webinar.
[7:30] How you can deconstruct their previous beliefs or preconceived notions.
[9:05] How to build out the teaching phase of your webinar.
[9:53] What the reconstruction phase of your webinar should look like.
[10:26] How long each of these phases of your webinar should last.
[11:08] How to close your webinar and sell your offer.
[16:04] What you should think about, regarding selling effectively with your webinar.
[16:52] Are there other strategies that work just as well as a webinar?
[18:08] Why you should still do webinars even if you’re a “bad public speaker.”
[19:20] Meghan’s key takeaways on webinars.
[21:48] About next week’s episode, “Selling From a Webinar Part 2.”
[21:55] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[22:15] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
IMPACT LIVEs Event — Nov. 18th‒21st, 2021
For More on the Virtual Practice Podcast:
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For future episodes, visit HealthHives.com/Podcast!
