Throughout the world, there are many hoteliers who are hard at work doing their best to "do Reputation Management". These hoteliers are reading articles and getting tips from friends, suppliers, or consultants on how to do it right. But are the industry standards really working?
Many of the commonly accepted practices are not actually helping hoteliers significantly move the needle when it comes to reputation. And in many cases, behaviors like cutting and pasting templates are inadvertently frustrating travelers, making them feel that we care more about the show and about showing we genuinely care.
As someone who has led the hotel collection with the highest level of guest satisfaction, and interviewed many of the most successful hoteliers in the world, I am excited to share with you today five of the most common mistakes when it comes to responding like a superstar to negative reviews.
In addition to the video, please be sure to read the accompanying blog posts on my website www.adelegutman.com/getgreatreviews.com