Alex Gore is an architect, Principal and co-owner of the firm F9 Productions and the build firm F14 Productions. He also co-hosts the Inside the Firm podcast, is the author of the Creativity Code, and teaches at CU Boulder in the Architectural Engineering department.
In this episode, we discuss:
- Alex's origin story and what led to him becoming an architect
- how F9 Productions began during the 2009 recession and what baggage they left behind when starting his own firm
- F9's beginnings and figuring out how to find work
- F9's foray into design/build and construction
- F9's 9 principles
- how F9 has grown over the last few years
- why F9 pivoted the firm after developing their own projects
- the idea of a feedback loop informing one's trajectory
- what Alex's main role at F9 is today
- the definition of leadership
- how Alex created a culture of permission through mentorship
- why Alex said, "The most I know is about architecture and construction, and I'm finding out I know less and less about that every day."
- what to do when you don't know what you don't know
- what exists between what architects draw (design intent) and making the building into reality
- the importance of real world experience in design and construction
- what's missing from almost all technology solutions in AEC
- why architects can't prescribe means and methods for contractors
- Alex's advice for the best way to get the information you need when you need it
- how to communicate to your team for the best outcomes during an iterative process
- why human-to-human connections are underrated
- how technology can help the most in AEC by mimicking reality
- what kind of lunch and learns bring the most value to architectural firms
- Alex's message to the building industry regarding government bureaucracy that affects an architects ability to offer their services
- a peek into the life of an architect to help building product reps understand their day-to-day
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