What does it take to unlock the best version of yourself? What does it take to level up your coaching skills? Hear it from the experts of the industry and be ready to transform your business and transform your life. Join us for this week's episode of the Coach Code Podcast with Michael Collier as we talk about life, business, and whatever else we dive into. Michael Collier is originally from Atlanta. Moved to Orlando to work for Disney in 2004 and worked there for 12 years at one point holding the title of Walt Disney World Ambassador. Currently operating in Orlando, Florida. He joined exp 2019 and went from facing bankruptcy in 2020 to hitting ICON in 2021. Now, Michael is also leading a team called Dream Builders Elite at eXp Realty. Michael is married to Courtnee Collier (who also works for Disney) and they have two kids, Brooklyn 7 years old, and Bryson 3 years old. Show Notes 03:28 Life of Transparency and Authenticity Accepting the fact that you're human taking ego out of it and realizing that we're not superhuman We make mistakes and we're Not gonna always Make the right choice Or the best choice but it was the choice that you made 05:16 Michael Collier's Journey Michael moved from Atlanta to Orlando And decided to give Disney a try and it ended up being the best thing he could've done. He became a Disney spoke person at Walt Disney World Globally From there he made a lot of executives and was privileged to know about some Information and He knew from that point that he was able to use this for the future. He ended up being with Disney for 12 years. What was supposed to be a six-month internship at Disney ended up in a 12-year career. From there, the year 2016 he started his real estate career. 10:35 The Key Pillars of The Disney Touch There are some key things that have become ingrained in you and then what do you do how you behave to your clients and in your team to the things that you do on a daily basis. Michael likes to tell his clients that he brings the Disney guest Service into real estate Transactions Because he knows how people want to be treated. Michael said that "Disney is all about under promise and over-delivering" Build trust through honesty through integrity. Michael asks himself how can he create magical moments Even in the transaction that he's with. 23:08 How to Proactively Manage Overall Client Experience Proactively managing the overall experience does not end. Ask yourself, how can you enhance it, how can you build upon it, how can you continue to improve upon it and how can you enhance the overall interaction and time that they actually get to spend with you and the brand. Michael said that our current society has made us so transactional that many times it's hard to think beyond the transaction. Any business person knows that it cost more to acquire a new customer than it is to retain an old customer. Create a system focused on retaining all customers or databases and making sure that when they think about real estate your company is the one that comes up to the top of their minds. 25:45 Mind Share and Market Share It has to be my share then market share and so if you're trying to expand your market share in your given target market area you have to have mind share. Create experience and expose your brand in the marketplace No matter what industry or what business you were in You have to put the experience with you, your company, and your brand first and foremost. 34:54 Referrals, Connections, and New Relationships Don't be afraid to ask people for connections and referrals. Some people want to help other people that they know, like and trust so they're happy to do that. Another is to stay in touch and keep constant communication with them and at least give them a weekly update. 71% of people choose not to do business with the same agent that they did business with before due to a lack of communication 40:45 Reasons Why is it Hard to Follow Up and Maintain Relationships One reason, why it is hard for agents to follow up and maintain relationships, is one is not having a process. Second, they're not intentional but they also don't believe in the value that they bring to that experience. Stay consistent long enough to see the results, The positive results build the confidence that you need 43:45 How to Manage Your Profit Make sure what you're spending money on and holding those dollars accountable for the return. Think about what you're doing daily within your control to acquire new business. Be consistent and disciplined in the process and always think about ways And strategies that are within your control that are going to help you get new business.
