What does it take to unlock the best version of yourself? What does it take to level up your coaching skills? Hear it from the experts of the industry and be ready to transform your business and transform your life. Join us for this week's episode of the Coach Code Podcast with Alex Piech as we talk about life, business, and whatever else we dive into. Alex Piech is a real estate coach and trainer who specializes in direct response marketing and conversion strategies to help agents sell up to 100 homes a year! He is the author of the book, How to Dominate Your Market And Become The Go-To Listing Agent, the host of the popular The Dominant Agent podcast, a husband, and the father of two beautiful children. Alex knows what it takes to achieve incredible results in the real estate industry, and he loves sharing his proven strategies and knowledge with others so they can reach their own goals. Show Notes 00:50 Challenge in The Market Today Alex thinks that the biggest challenge that the market has right now is the level of uncertainty on the consumer side, all about the fundamentals, the supply, and the demand. Buyers now have a little bit more hesitation with everything that's going on in interest rates due to everything they hear from the media. 02:30 Be The Source of Knowledge John thinks that it's critical to be the source of knowledge for your clients. It is vital to get people together to listen to the story and the truth of what's happening in the market. You just can't allow it not to be in your control. 05:51 Bulletproof Your Business You don't have to be a good real estate agent, because having the fundamental skills set to thrive in the marketplace is what matters the most. Train how to make your business bulletproof. Because even when the market conditions shift, you can always go back to the fundamentals. 9:25 Build Your Audience As a real estate agent, you need to have a core of at least four lead generation and marketing pillars in your business. Identify what these core four are and consistently do lead generation. 15:13 Know Who To Say No To Know who you want to build your loyal clientele around. When you're new in the business, it's normal to take every opportunity. But when you're established, Alex advises that's when you should know who to say no to. A project may take a lot of time for very little commission, and it might pull you away from bigger opportunities. 16:48 Building Your Brand When building your brand, you have to look at how you bring properties to the market. Don't cut corners, you don't want to deviate and impact your brand. Spend lots of time and money on lead generation. Generate your leads by zip codes, by niche properties on acreage, level, construction, etc. Be very specific and niched in how you market. 21:10 Get Out and See The Inventory You need to get out and see the inventory. If you want to be the expert, you want to talk in a way that people perceive you as the expert - most especially when you're new. Learn about the differences between each property and get yourself educated. Not only will it help you educate your buyer, but it will also make you a badass listing agent. 26:07 Build Your Audience As a real estate professional, you can consider building a construction audience. Do a lot of video market updates, new construction updates, sales updates, and everything that's happening in your neighborhood. Update potential buyers on everything they want to know about the area. Be the connector and connect them to the community. 28:51 Ideal Client Profile In figuring out the ideal client profile, you have to know who you want to work with, the problems they may have, the thoughts keeping them up at night, and how your business model and value proposition can help solve those problems. Offer solutions and articulate your value and your process. 37:37 Ask Great Questions If you want to be a great real estate agent, you have to ask great questions. And to do that you need to be able to actively listen to your people and to your clients to truly understand their needs, motivations, and desires.
