One of the main goals of attending an event or conference is to get value and improve ourselves. Have you ever attended an event so impactful that you're lost for words afterward? If yes. Then, the organizers have done wonderful work in putting up an unforgettable event for their audience. Organizing and planning events can be a hard yet rewarding process. Join us in this episode as you'll get a lot of insights about organizing meaningful events from Karen and Michael as they share how they started and why they committed themselves to creating events for real estate agents. Show Notes 3:09 Commitment To Events Karen and Michael share that their key takeaway to a value-added event is to help people be better instead of getting individuals to come and partner with them. Their goal is to help everyone succeed not just as agents but to be better people. They do this by getting feedback and testimonials on what people think about the event, giving them a chance to improve and highlight their strengths in creating events. 7:20 Exponential Gains John is fascinated with agents that have long and successful careers in the real estate industry. He shared what Jay Abraham said that stuck with him "If you just do what people are doing in your industry, you'll only have incremental gains but if you want exponential gains you have to look outside of your industry on what people are having success with, the things that are working and what they are doing, you can model them into your organization". 8:20 What Helped You? Michael had an invaluable experience during an event he went to in Kuala Lumpur, where all the civic, financial, and political leaders were present. He observed how it was put together, marketed, and promoted, which made the event successful. He was able to get great insights about the importance of planning and organizing things in putting together a real estate event. 10:05 Biggest Lesson Michael shared a short and powerful story that led them to have Byron Lazine as their guest speaker, you have to think big to get big results and have the courage to go after it! This made an impact on people who attended the event, making the experience unforgettable and worth it because they invested time and money hoping to learn something they can apply to their business and life, as organizers you have to add value, give your best, and pour it to people. 14:09 On Commitment Commitment should not be rare, it should be part of your daily life. People who lack commitment means they say they'll do it but don't have their hearts in it. You have to have the foresight and thought process to be intentional about what you're committing to and success will follow through. 18:13 Overcoming Imposter Syndrome Michael and Karen have overcome imposter syndrome through their eagerness to learn and wanting to do things differently to get better results. They talk about getting in front of people who have been in the entrepreneurial space for a long time and can teach them how to run and do things better. 20:07 On Humility There's always room to learn and grow in any type of industry you're in. The best way to accelerate your growth is through learning and sharing ideas, failures, and successes with people who are in your industry. 22:00 Structuring Business Model From different dynamic individuals, Karen and Michael, together with Scott, built a team that comes from a place of contribution. They shared how they started and worked their way from there to add value to agents. The key is working together to help one another succeed. 26:43 What's The Branding? Michael shared that their company name was from one of their core values of helping people get better and be successful. They built a brand that speaks for itself and what they stand for as a whole. 31:09 Core Values You have to build a team that is aligned with your values. Everything starts and stops with core values because it's tied to your vision. 31:44 Commitment With The Events John opens up about being genuine, authentic, and coming from a place of value and contribution when it comes to committing to other people. It is the same thing as putting together an event, Michael shared how they are intentional with the speaker and audience they are inviting into the event and making sure they add value to where their audience needs to grow their business. Michael and Karen break down their unique setup in being better at organizing yearly events that add value to those who attend. The inspiration came from one of their core values of helping people get better and be successful. They built a brand that speaks for itself and what they stand for. John also highlights the importance of putting together an event that comes from a place of contribution to those who go out of their way to spend time, money, and effort. Karen and Michael's dynamics and courage helped them provide great impact by inviting high-value guest speakers that gave their audiences access to quality information on being a better realtor. If you're planning to set up an event and are overwhelmed with tons of information, get expert advice in this episode to take the next step in your career. Think big if you want to get big results and have the courage to go after it!
