It's never too late to pick up your GoPro and start recording! - Jesse Dau We are super excited to have Jesse Dau on Expert Mentors Live with us to talk about Leveraging YouTube for Real Estate & Recruiting. Jesse Dau is a professional Realtor and YouTube Creator. Jesse has sold countless homes, worked with thousands of agents but what he is best known for is running a YouTube platform called the "Channel Junkies" where they teach agents how to build effective YouTube channels that will have clients calling you. In that time, his business partner – Jackson Wilkey and Jesse have created more than 10 of their own channels throughout the United States that all produce significant results. Jesse believes YouTube is the only platform where the clients get to build a relationship and qualify you before ever picking up the phone to reach out. He believes anyone can learn to incorporate YouTube into their business. Show notes: Erasing the Selling Element [2:00] John and Jesse talk about erasing the selling element in youtube channels and focusing on things that add value. Jesse points out that attraction is more likely to happen when content that adds value is made for your audience SEO Tools [6:37] Jesse talks about the importance of SEO Tools in expanding his Youtube business. And how it skyrocketed his views and subscribers. Changing the game with Call to Action [11:09] John and Jesse talk about the common misconception in using your call to action and why people don't usually stay in your channel. The Don'ts and the Red Flags [31:18] Jesse and John talk about the practices that don't work in growing your youtube channel and how it affects the potential views moving forward. Partnerships [46:31] Jesse reveals how his partnership with Jackson works and also talks about the dynamics of their business relationship.