Episode Overview: In this episode, John Kitchens sits down with operations expert Joel Perso to unpack the one thing that separates thriving agents from the ones stuck spinning their wheels: execution. They reveal why most real estate entrepreneurs are great at starting but fail at finishing—and how to break that cycle with a proven system that scales. If you’re serious about winning in 2025 without burning out or sacrificing profitability, this is the episode you need. Key Topics Covered: The Real Reason Agents Struggle to Execute Why most entrepreneurs are starters, not finishers—and how that stalls growth. The "solopreneur trap" and the dangers of doing everything yourself. How lack of clarity and shiny object syndrome kill momentum. The 4 Disciplines of Execution What it means to focus on the “wildly important goals” (WIGs) in your business. The power of lead measures over lag measures—and how to take control of your results. How to keep a compelling scorecard and implement real accountability that sticks. Mindset Shifts for High-Level Performance Developing a true "can-do" attitude inside your business. Why progress > perfection and how to keep momentum rolling. Operational Systems That Scale How execution is different from daily operations—and why both matter. The secret to building once and managing forever (with the right team and scorecard). Why investing in people who manage is a game-changer. Inside “Boardroom”: A Hybrid Coaching Model That Actually Delivers How John and Joel designed a system that combines clarity, strategy, accountability, and implementation. The difference between coaching and actual execution support—and why you need both. What makes their two-week cycle model so powerful for real estate entrepreneurs. Actionable Takeaways: Narrow your focus: 1–2 critical goals per quarter is the sweet spot. Track the right metrics: Emphasize what you can control, not just results. Install a cadence of accountability. Surround yourself with people who complement your genius zone—and manage what you start. Don’t just invest in leads. Invest in the systems and people who help you finish what matters. Resources Mentioned: Book a Discovery Call: Agent to CEO Scorecard “The 4 Disciplines of Execution” by Chris McChesney Working Genius & DISC Assessment Frameworks “Execution is the separator. It's not sexy—but it’s the difference between building a machine and burning out trying to be one.” – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥
